Wie sich Stellenanzeigen auf Online-Plattformen fairer gestalten lassen, zeigen Matthias C. Kettemann und Alexander Pirang auf dem Digital Society Blog des HIIG. Zwölf internationale Fellows haben diese Ansätze in der virtuellen Clinic entwickelt.
Zum Blogbeitrag (online)
Auszug
Who gets to see what on the internet? And who decides why? These are among the most crucial questions regarding online communication spaces – and they especially apply to job advertising online. Sociologists and development psychologists assure us: You can only be and become what you see. Targeted advertising on online platforms offers advertisers the chance to deliver ads to carefully selected audiences. But what if these criteria – inadvertently or not – further stereotypes? Optimizing job ads for relevance carries risks – from gender stereotyping to algorithmic discrimination. To make digitalization more fair, new approaches to ad delivery are necessary. The spring 2021 Clinic “Increasing Fairness in Targeted Advertising: The Risk of Gender Stereotyping by Job Ad Algorithms” examined the ethical implications of targeted advertising, with the aim to develop fairness-oriented solutions that are ready to be implemented.
Kettemann, M. C.; Pirang, A. (2021): (Un-)Sichtbare Stellenanzeigen: Wie Werbung auf Online-Plattformen fairer werden kann, Digital Society Blog, 22 März 2021, https://www.hiig.de/un-sichtbare-stellenanzeigen-wie-werbung-auf-online-plattformen-fairer-werden-kann/
