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Juni 2016

Und nun zur Werbung! [Stay Tuned!]

Commercials are still one of the most central fiancing sources for entertaining and informative media content. Traditional advertising in television, radio and online still show high turnouts. However, new technologies change the market and the current power structure of the actors is changing as well. The Hamburg Media Symposium addressed three questions on the topic "Advertisement": How does the market change and what roles do media agencies and adblocker play? What effects have these circumstances on the financing of media content and on media regulation?

The programme of the 7th Hamburg Media Symposium on June 13, 2016 is available for download: pdf.
A Video-Recording of the Event on Lecture2go, the video platform of Universität Hamburg, is available as well.

Infos zur Veranstaltung


Handelskammer Hamburg
Adolphsplatz 1
20457 Hamburg

How new technologies and actors influence the financing of media content was the focus of the 7th Hamburg Media Symposium of the Hans-Bredow-Institut, MA HSH and the Chamber of Commerce. You can find a Video-Recording of the Event on Lecture2go, the video platform of Universität Hamburg.

You can also download the presentation on "Rechtliche Konsequenzen der neuen Werbeformen [Legal Consequences of New Advertising Forms], given by Thomas Fuchs, Chair of the Medienanstalt Hamburg / Schleswig-Holstein (MA HSH).

Contact person

Christiane Matzen, M. A.
Head of Science Communication

Christiane Matzen, M. A.

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 41

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