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Launch of the World's Largest Journalism Study in Germany

Launch of the World's Largest Journalism Study in Germany

Hamburg, 30.08.2022. On 1 September, the Leibniz Institute for Media Research will launch the German survey wave of the world's largest journalism study, "Worlds of Journalism". Journalists from all media genres and disciplines will receive a call from the opinion research institute Ipsos by the end of November. The interviews, each lasting around 30 to 40 minutes, will collect important key data and changes in the profession. The project team hopes for lively participation.

In the current wave of the "Worlds of Journalism" survey, research teams in more than 100 countries are conducting representative interviews with journalists in their countries based on a jointly developed questionnaire, thus providing a glimpse into the inner workings of the industry. The study is being conducted for the third time since 2007.

In view of the revolutionary developments brought about primarily by the digital transformation, but also by changing political conditions and the Corona pandemic, the current survey focuses in particular on the risks and uncertainties that journalists face.
Participants Perform Important Service
In Germany, "Worlds of Journalism," entitled "Journalism under Duress: Risks and Uncertainties in a Changing Mediascape," will launch on 1 September 2022, organized by the Leibniz Institute for Media Research│Hans-Bredow-Institut and the Ludwig-Maximilians-Universität München. The survey will take place by telephone or online and will be conducted by the opinion research institute Ipsos. Participants do not have to register themselves, but are determined in random samples and contacted by telephone by Ipsos. By taking part, journalists are not only performing an important service for research, but also for their profession and the public.
Findings Eagerly Awaited
"We know that time is limited for journalists," says study director Prof. Dr. Wiebke Loosen of the Leibniz Institute for Media Research. "Nevertheless, we hope for a high level of participation and ask all respondents to take about 30 to 40 minutes - in the public interest and also in their own interest for reliable data on the state of journalism." Of course, all provisions of the EU's Basic Data Protection Regulation will be complied with.
The results are likely to be eagerly awaited in the media, academia, politics and society. The last representative data collected on the journalistic profession in Germany came from the Worlds of Journalism study of 2014/2015.
Background to the Study
Worlds of Journalism is an international research alliance that investigates the state of journalism. The collaboration is considered the most comprehensive of its kind in journalism research. Its aim is to gain insights into change in journalism and to classify it comparatively - both across national and cultural boundaries as well as over time. The study series serves as an important source of information for actors in the media, research and politics. Worlds of Journalism is supported by the UNESCO and Reporters Without Borders, among others.
Further Information and Contact

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