The initial point for the conference on 4 June 2008 was the proposition that developments in the area of networks and platforms may indeed create new opportunities, but may also prejudice access to content and service quality for users.
The basis consisted of lectures on the latest development in net technologies: what potential for discrimination do Next Generation Networks have? What will be the consequences of the shift towards IP-networks for the distribution of content? What effects do the means of distribution have on power shifts in television?
A further unit dealt with the economic consequences of technological developments: Which are the new revenue models and supply chains that arise? Which consequences does the neutrality or lack thereof, of the net have for its expansion, on the one hand, and for the refinancing of content, on the other hand?
Subsequently, regulatory questions at the junction of content and transmission method were discussed. How far have power shifts in broadcasting occurred between staging an event and its distribution? Who regulates the access to the user? Which rules exist in terms of national and European law? Is adjustment required?
Schedule
9:15 a.m. Greetings
Monika Griefahn, MdB (spokeswoman for media and culture policy of the SPD-Bundesfraktion [parlamentary SPD group])
Thomas Fuchs, MA HSH (Direktor)
9.45 a.m.: Technical Developments
Keynotes:
All over IP - Logische Sicht, Perspektiven und Diskriminierungspotenzial [All over IP - Logical View, Perspectives and Potential for Discrimination]
Prof. Dr.-Ing. Anatol Badach, Hochschule Fulda
Rundfunkübertragungsnetze und -plattformen: Neue Erlösquellen - neue Bottlenecks? [Broadband Transmission Networks and Platforms: New Sources of Reveneues - New Bottlenecks?]
Dr.-Ing. Klaus Illgner-Fehns, Institut für Rundfunktechnik (Director)
Endgeräte, Plattformen, Schnittstellen - Offenheit als Voraussetzung für Wertschöpfung? [End Devices, Platforms, Interfaces - Transparency as Precondition for Added Value?]
Dr. Georg Lütteke, Philips Consumer Lifestyle / Fachverband CE im ZVEI (Director of AG Technik)
11.30 a.m.: Revenue Models and Value Chains
Keynotes:
All over IP bis zum Endkunden - Wer zahlt für den Ausbau? [All over IP to the End Customer - Who Pays for the Expansion?]
Dr. Karl-Heinz Neumann, WIK (Manager and Director)
Die Debatte um Netzneutralität und Quality of Service angesichts der Komplementarität von Content und Netzen
Prof. Dr. Ingo Vogelsang, Boston University
Inhalte - Anwendungen - Netze: Neue Konfliktlinien oder symbiotisches Miteinander
Dr. Wolf Osthaus, eBay (Legislative Counsel Europe)
Dr. Frank Schmidt, T-Home (Director Regulation)
Chaired by: Dr. Brigitte Preissl, ZBW (Editor-in-Chief)
2.30 p.m.: Regulatory Issues at the Interface of Telecommunication Law and Broadcasting Law
Keynotes:
Dr. Wolfgang Schulz
, Hans-Bredow-Institut (Director)
Thomas Langheinrich, DLM (Chairman)
3.45 p.m.: Power Shift in Broadcasting between Staging an Event and Its Distribution
Panel Discussion with:
Dr. Niklas Brambring, Zattoo (Director Content Acquisition Europe)
Jan Kottmann, RTL (StV Director Media Policy)
Dr. Annette Schumacher, KDG (Director Regulation)
Prof. Dr. Karola Wille, MDR (Legal Director)
Chaired by: Monika Ermert, freelancer journalist
5.30 p.m.: Next Generation Regulation? Suggestions for New Concepts
Keynotes:
Search Engines: towards a converged regulatory model
Prof. Dr. Nico van Eijk, Institute for Information Law (IViR), University Amsterdam
A Network of Values: Evaluating Neutrality in Technology Law and Politics
Marcelo Thompson, Oxford Internet Institute, Gastwissenschaftler am Hans-Bredow-Institut
