Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
Healthy Digital – Fit for Apps and the Internet

Healthy Digital – Fit for Apps and the Internet

Electronic patient records (ePA), video consultations or digital health applications (DiGA) - in the course of digitalisation, various products and programmes for health care have been developed in recent years. The confident and safe use of these technologies requires a certain level of digital health literacy. This includes the ability to find and evaluate health information, protect or release health-related personal data if necessary, to assess the functions, results and consequences of digital health applications, to weigh up the advantages and disadvantages and to act accordingly.

This project focuses particularly on the group of over-60-year-olds. In cooperation with Share to Care GmbH, the University Medical Center Schleswig-Holstein (UKSH) and the TAKE-PART Media & Science GmbH, a target group-oriented concept is being developed that considers the information needs media use of older users and enables low-threshold access to digitalised health offers via analogue and digital offers. Within the framework of the project, the HBI is conducting a needs assessment of the 60plus target group, which also takes into account media use and health information behaviour. Furthermore, it is responsible for the formative evaluation of the concept and the individual modules. The Verband der Ersatzkassen e. V. (vdek) is funding the project for two years.
show more

Project Description

The findings from the (sub-)project for which the HBI is responsible should help understand the extent to which digital health products and programmes are used, the attitude towards these services, and in which areas there is a need for information and support.
The (sub-)project consists of three steps: 
  • In the first step, we conduct a needs assessment. For this purpose, we will do qualitative interviews with senior citizens. The aim is to identify areas of digital health care in which the respondents see the greatest need to improve their knowledge and organisational status or in which knowledge is essential from their point of view.
  • The second step is a formative evaluation of the concept and the developed materials. After completing the analogue and digital materials and the first testing phase, we conduct a qualitative survey among older users, focusing on access to and the comprehensibility of the materials.
  • In the third step, after completing individual modules (analogue and digital), we assess the benefits of the materials for the target group.

Image: Matt Bennett / unsplash

Project Information


Duration: 2021-2023

Research programme:
RP3 - Knowledge for the Media Society

Involved persons

Dr. Claudia Lampert

Third party

Verband der Ersatzkassen e. V. (vdek)

Contact person

Dr. Claudia Lampert
Senior Researcher Media Socialisation & Health Communication

Dr. Claudia Lampert

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 92
Fax +49 (0)40 45 02 17 - 77

Send Email



Subscribe to our newsletter and receive the Institute's latest news via email.