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Qualities of Television from a Viewers' Perspective

Qualities of Television from a Viewers' Perspective

A study on behalf of the State Media Authority North Rhine-Westphalia on the quality of television as perceived by its viewers 

On behalf of the State Media Authority North Rhine-Westphalia (LfM), the Hans-Breodw-Institut compiled an expertise on the topic "The Perspective of the Viewers: Pilot Survey for a Regular Monitoring of Perceived Qualities of Television". Such a survey among viewers is intended to emphasise the public perspective in the discourse about qualities and problems of the development of television.

 

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Project Description

The pilot survey particularly explored international experiences as to how an instrument for inquiry should look, which does not only document the preferences of usage as reflected in the ongoing viewer measurements, but which also covers quality assessments beyond individual preferences.

Project Information

Overview

Duration: 2008-2009

Involved persons

Prof. em. Dr. Uwe Hasebrink • Anja Herzog, M. A.

Third party

Landesanstalt für Medien NRW

Cooperation Partner

Contact person

Prof. em. Dr. Uwe Hasebrink

Prof. em. Dr. Uwe Hasebrink

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

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media system and politics • media use in converging and cross-media environments • development of television • viewer • media development

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