In the current issue of "Media Perspektiven", PD Dr. Jan-Hinrik Schmidt describes how the candidates for the 2021 Bundestag election used social media.
Most important findings
- In the 2021 federal election, candidates significantly expanded their social media activities compared to the election in 2017
- Facebook is still more widespread among candidates than Twitter
- Elected representatives are more active than other candidates
- Most social media activities took place just before the election.
- In particular, newly elected or first-time MPs were able to increase their reach on Facebook and Twitter.
Facebook and Twitter Use of Candidates in the 2021 Federal Election. Distribution, Activity and Sources of Information. In: Media Perspektiven 12/2021, pp. 639-653. Available online:
Schmidt, Jan-Hinrik (2022): Facebook- und Twitter-Nutzung der Kandidierenden zur Bundestagswahl 2021. Verbreitung, Aktivität und Informationsquellen [Facebook and Twitter Use of Candidates in the 2021 Federal Election]. In: Media Perspektiven 12/2021, pp. 639-653. Available online.
