In the "Handbook of Political Communication", Dr. Sascha Hölig writes about news repertoires, the relevance of established brands, social media, participation possibilities and preferred modes of use. As an open access publication, the article is available free of charge.
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Summary
There are two central approaches for describing media use phenomena in communication science research: a media-centred and a user-oriented perspective. While media-centred research focuses on a single medium, user-oriented studies focus on the entirety of the media that an individual regularly uses, i.e. the media repertoire. This article concentrates on this repertoire-oriented approach and illustrates its advantages and thus the avoidance of simplified cause-and-effect assumptions. The role of social media and alleged filter bubbles can only be adequately assessed by taking into account the news offerings used individually as a whole. At the same time, the often questioned relevance of established media brands becomes clear; only that they are no longer reduced to their traditional playgrounds. Finally, an overview of current audio-, video- and text-based usage preferences and the affinity for sharing, commenting or rating news on the Internet, which is only shared by a small percentage of the population, is presented.
Hölig, S. (2020): Nachrichtenrezeption in crossmedialen Medienumgebungen [News Reception in Cross-Media Environments]. In: Borucki I., Kleinen-von Königslöw K., Marschall S., Zerback T. (eds.) Handbuch Politische Kommunikation [Handbook Political Communication]. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26242-6_34-1
