On the JuWissBlog Keno C. Potthast has written an article about political microtargeting – “addressing personalised voters based on evaluations of personal data.”
"We've made the decision to stop all political advertising on Twitter globally." This is the beginning of Twitter CEO Jack Dorsey's thread, in which he declares that the platform will ban political advertising from now on. A bombshell in the discussion about the regulation of political online advertising. In view of the upcoming, US elections and the fear that political microtargeting (PMT) is a suitable instrument for manipulating voters, the positive response to the advertising ban is plausible and understandable. In view of the discussed opportunities and a possible positive influence of the PMT on the public discourse as well as the political decision-making process of the public, the resolute approach of the platform should not without debate. This article provides a brief overview of the current discussion on PMT and highlights the problems that arise with regard to its regulation.
You can read the entire article here.
Potthast, K. C. (2019): Political Microtargeting – Zwischen Regulierungsbegehren und Ungewissheit [Between the Demand for Regulation and Uncertainty] JuWissBlog No. 103/2019 from 28 Nov 2019, https://www.juwiss.de/103-2019/. (last access 29 Nov 2019).
