Keno C. Potthast writes about constitutional concerns with the use of political microtargeting on the Verfassungsblog.
Read the full article here
Excerpt
The Digital Services Act (DSA) is currently being negotiated in Brussels. Political microtargeting (PMT), a technique by which data of platform users is analysed in order to serve personalised advertisements according to their preferences and interests, is likely to be discussed. Article 24 of the draft DSA provides for transparency rules to make users aware of the use of this method in the future. So what is the problem with PMT? Critics fear that the use of this technology will have anti-democratic effects, such as the exclusion of citizens from the discourse of society as a whole, or even their radicalisation. Morally, the election campaign technique is controversial. However, what does the law say? This article shows that PMT could also be constitutionally questionable.
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Potthast, K. C. (2021) Wahlkampf ohne Diskurs?: Zu verfassungsrechtlichen Bedenken beim Einsatz von political Microtargeting [Election Campaigning without Discourse?: On Constitutional Concerns in the Use of Political Microtargeting]. In: VerfBlog. https://verfassungsblog.de/wahlkampf-ohne-diskurs/, accessed on 10 November 2021. DOI: 10.17176/20211108-131720-0.
(8 November 2021)
