"Die (Wieder-)Entdeckung des Publikums – Inklusion in Journalismus" [The (Re-)Discovery of the Audience - Inclusion in Journalism], lecture by W. Loosen and J. Schmidt at the annual conference of the Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft [German Association for Journalism and Communication Studies] in Ilmenau on 13 May 2010.